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Unsolicited cover letter
With an unsolicited application, there's no job posting to tell you what the employer is looking for. So you have to provide that yourself: which role, on which team, and what it delivers. That makes the cover letter more important than in a regular application, and shorter. Below is a letter that works, along with tips and an FAQ.
Sample unsolicited cover letter
Dear Ms. Kok,
You don't currently have a job opening for a project manager in installation engineering, and yet I'm writing to you. I read in the trade press that this year you took on maintenance for three hospitals in the region. Contracts like that call for project managers who can work with clients in healthcare, and that's exactly what I've been doing for the past six years.
At my current employer, I lead the maintenance contracts for two healthcare institutions: fourteen employees, an annual budget of 2.4 million euros, and a customer satisfaction score that hit 8.4 two years in a row. I know the demands a hospital places on planning, safety, and communication, and I know how to handle breakdowns without shutting down a department.
I'm looking for an employer that's growing in the healthcare market, where I can put that experience to use more broadly than with two fixed clients. If an opening arises in the coming months, I'd welcome the chance to discuss what I can offer your new contracts.
I will call you next week to ask whether it makes sense to meet. My resume is attached.
Sincerely,
Thomas Hendriks
The names, company, and figures in this example are made up. The letter you have written here will use your resume and your goal.
How to write a cold cover letter that gets read
- Mention a concrete reason: a new contract, an expansion, a piece of news. That makes clear why you're writing now.
- Choose the role yourself. "I can do all kinds of things" means nothing to an employer; "project lead for your healthcare clients" is a proposal they can say yes or no to.
- Address the letter to a person, not to the HR department. Find the manager of the team you want to work with.
- Announce that you will call, and then do it. A cold cover letter with no follow-up disappears into a folder.
Frequently asked questions about a cold cover letter
- Does a cold cover letter actually work?
- Yes, if the letter is concrete and lands on the right desk. Many positions are filled before a job posting ever appears, and a good cold cover letter puts you at the top of the pile when an opening comes up.
- How long should a cold cover letter be?
- Shorter than a regular cover letter: half a page to three-quarters of a page. Someone with no job opening won't read two pages.
- What if I don't get a response?
- Call after a week. Ask whether the letter arrived and whether it makes sense to meet. If it stays quiet, you can write again after a few months with a new reason.
Tell us what role you're looking for and at which company, and provide your resume. You'll get a letter with a concrete proposal, free to view on your screen at first.
Have your cold cover letter written